Unibet Casino

Unibet Casino is the casino arm of Unibet, one of Europe's longest-running online gambling brands. Founded in London in 1997 by Anders Ström as a betting service, Unibet grew into a full online casino and sportsbook operating across most regulated European markets, with a particularly strong footprint in the Nordics, the Benelux and the United Kingdom.

For most of its life Unibet was itself a listed company: it floated in Stockholm in 2004 as Unibet Group and was renamed Kindred Group in 2016. That changed in October 2024, when France's lottery and gaming giant La Française des Jeux completed its acquisition of Kindred. The enlarged group rebranded as FDJ United in 2025, making Unibet one of the flagship international brands of a company whose roots go back to the French national lottery.

For investors, exposure to Unibet Casino today means holding FDJ United shares, listed on Euronext Paris under the ticker FDJU. The stock combines FDJ's quasi-monopoly French lottery cash flows with Kindred's competitive online betting and gaming business across Europe, so Unibet's performance is one driver among several in the share price rather than the whole story.