32Red Casino

32Red is a British-facing online casino founded in Gibraltar in 2002 by Ed Ware, a veteran of the early online gaming industry. It built its reputation as a casino-first brand — slots, table games and live dealer — at a time when most competitors led with sports betting, and it became a household name in the UK through long-running sponsorships in football and snooker.

32Red was listed on London's AIM market in its own right until 2017, when Kindred Group (the former Unibet Group) bought the company and took it private. Through Kindred, 32Red passed into French hands when La Française des Jeux completed its acquisition in October 2024, and the brand now sits inside FDJ United's international online gaming division.

The listed entity behind 32Red is therefore FDJ United, trading on Euronext Paris under ticker FDJU. 32Red remains a UK-licensed, UK-focused casino brand within that portfolio, sharing technology and compliance infrastructure with its sister brand Unibet.