betFIRST

Listed

betFIRST is owned by Betsson AB, a company listed on Nasdaq Stockholm under the ticker symbol BETS B.

BETS B Stock Chart

OMXSTO:BETS_B

View OMXSTO:BETS_B on TradingView

Market data provided by TradingView and may be delayed.

Key Markets (as of 2026-09-01)

Belgium

Licences

Kansspelcommissie

Belgium

View regulator register

About betFIRST

betFIRST is one of Belgium's homegrown gambling success stories: launched in 2011 by media group IPM, it became the country's leading online sports betting brand and added dice games and casino content under Belgium's land-based-anchored licence system, where online permits (F1+, B+, A+) extend physical licences.

Betsson AB agreed to buy betFIRST in 2022 and completed the roughly €120 million acquisition on 5 July 2023 — its entry ticket into the tightly regulated Belgian market. To broaden the casino offering, betFIRST added an A+ online casino licence in 2024 through a partnership with Groupe Partouche's Casino de Middelkerke.

For Belgian players betFIRST remains a local brand under Kansspelcommissie supervision; for investors it is part of Betsson AB, listed on Nasdaq Stockholm under ticker BETS B.

Sister Brands

Betsson Casino Betsafe Casino NordicBet Casino CasinoEuro Rizk Casino StarCasinò Jalla Casino

Frequently Asked Questions about betFIRST

Who owns betFIRST?

betFIRST has been part of Betsson Group since 5 July 2023, when Betsson AB (Nasdaq Stockholm: BETS B) completed its roughly €120 million acquisition from Sagevas and TF Holding.

Is betFIRST legal in Belgium?

Yes — betFIRST operates under Belgian Kansspelcommissie permits: F1+ for betting, B+ for online dice and casino games (since 2014) and, since 2024, an A+ casino licence via its partnership with Casino de Middelkerke.

How can I invest in betFIRST?

betFIRST is not separately listed; exposure comes through Betsson AB shares on Nasdaq Stockholm (ticker BETS B).

Ownership last verified: 2026-09-01