Betsafe Casino

Betsafe launched from Malta in 2006 and grew unusually fast, reaching hundreds of thousands of customers within its first years on the strength of a straightforward, safety-first brand promise. It offers a full online casino alongside its sportsbook and has long been visible in sports sponsorship, from football clubs to combat sports.

Betsson AB acquired Betsafe in 2011 in one of the Swedish group's defining deals, and the brand has since been run as a slightly sportier, more international sibling to the main Betsson brand. It is particularly established in the Nordic and Baltic markets, where it holds local licenses.

As a wholly owned Betsson AB brand, Betsafe's listed parent trades on Nasdaq Stockholm under BETS B. Investors weighing the stock are effectively buying the whole multi-brand portfolio, of which Betsafe is one of the largest components.