Coolbet

Listed

Coolbet is owned by Sega Sammy Holdings, a company listed on Tokyo Stock Exchange under the ticker symbol 6460.

Key Markets (as of 2026-09-02)

Estonia

Licences

Estonian Tax and Customs Board (EMTA)

Estonia

View regulator register

About Coolbet

Coolbet is Estonia's homegrown sportsbook and casino: launched in Tallinn in 2016 by Nordic industry veterans, EMTA-licensed, and nationally visible as a major sponsor of the Estonian Football Association, the national team and the Premium liiga.

Its ownership story is the most surprising in this catalog. US-listed GAN Limited bought Coolbet's parent Vincent Group for $175.9 million in January 2021 ā€” and GAN itself was then acquired via Sega Sammy Creation, the gaming subsidiary of Sega Sammy Holdings, the Japanese entertainment group behind Sega, in a merger completed on 27 May 2025.

So the Estonian bookmaker is ultimately owned by the Sonic the Hedgehog company: exposure trades as Sega Sammy Holdings on the Tokyo Stock Exchange under ticker 6460. TradingView's free embed does not serve TSE data, which is why this page shows no live chart ā€” the listing details above are the reference.

Frequently Asked Questions about Coolbet

Who owns Coolbet?
Coolbet is ultimately owned by Sega Sammy Holdings (Tokyo Stock Exchange: 6460), which completed its acquisition of Coolbet's parent GAN Limited on 27 May 2025. The Estonian operator of record is Staycool OƜ.
Is Coolbet really owned by the Sega company?
Yes ā€” Sega Sammy Holdings, the Tokyo-listed group behind Sega games and pachinko machines, owns GAN Limited, which bought Coolbet in 2021. The Estonian brand kept its Tallinn base and local licences.
How can I invest in Coolbet?
Through Sega Sammy Holdings shares on the Tokyo Stock Exchange (ticker 6460). Coolbet contributes through Sega Sammy's gaming division rather than as a separate listing.
Ownership last verified: 2026-09-02

Sources